Lost and Found

by Evelyn on July 29, 2010 · 0 comments

I spent 15 minutes looking for my car keys the other day even though I was sure I’d left them in the glass dish on the table by the front door. I must have looked there 5 or 6 times, then in my briefcase, my jacket pockets, then back to the dish where I’d started. Nothing. Nada. Zip. Frustrated, I walked into my bedroom to finish putting yesterday’s clothes away and out fell the keys from the pocket of the jacket I’d just rifled through several times.

As women executives with unrelenting schedules, I’m almost certain you can relate to the above. We search so hard for something that’s right in front of us, but we just can’t see it. It’s like we look right past it. Similarly, when we’re looking for an answer to a particularly challenging problem, we only see the same old worn out solutions when what we need is a fresh pair of eyes and a new way of thinking.

Ever notice how you can be talking to someone about something that’s been vexing you for some time and they manage to cut through the cloud of confusion and ambivalence in a way that leaves you breathless? You ask yourself: “How did they do that?” “Why didn’t I see that before?” It’s not anything you’re doing or not doing. It’s about being able to look strategically and objectively at a situation without the emotional, cumbersome baggage we often bring to our decision-making process.

That’s what I do. That’s what I’m here for – to help you see with new eyes; to think in a new way that allows you to bushwhack the path you’re destined to take. Because I feel so strongly that I can help you break that impasse, I’m offering you an opportunity to talk one-on-one with me for free about a topic of your choice.

If you knew you could walk away at the end of our conversation with the beginnings of a strategic plan to rid yourself of a painful, pressing problem, could you say no to my offer? Let’s chat, shall we, and see how we can shine a new light on an old problem.


From Breakdown to Breakthrough Strategy Sessions are 45 minutes (a $497 value). Calls are limited. To schedule your complimentary call go to:


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There’s a growing exodus from the corporate world to the private sector, and executive women are leading this charge. In fact, women are leaving corporate jobs in favor of entrepreneurship at twice the rate of men, according to Cheskin Research, a California-based strategic market research and consulting company.

There are some interesting trends for women entrepreneurs popping up in recent research. According to the Center for Women’s Business Research, the number of women-owned U.S. businesses grew at twice the rate of all firms between 1997 and 2002, and the U.S. Small Business Administration reports that women-owned businesses account for 28% of all privately-owned companies. They employ more than 9 million people and contribute $2.38 trillion in revenue to the U.S. economy.

Which raises a rather interesting question: Why are women executives leaving Corporate America? In the past, women were willing to devote their time, effort and energy to meet the corporation’s goals at the expense of their own needs. Not anymore, however. Women executives are starting their own businesses in order to gain more:

  • Freedom
  • Flexibility
  • Recognition
  • Money
  • Opportunities
  • Other personal benefits and rewards

51% of women business owners who worked in the private sector prior to starting their own business cite the need for more flexibility as the primary reason for leaving corporate positions, according to a study by Catalyst, a nonprofit research and advisory organization working to advance professional women.

29% pointed to restrictive glass-ceiling issues as the reason they “opted out” of Corporate America, and of those women, 44% felt their contributions weren’t recognized or appreciated. “Opted out” is the latest buzzword to describe the growing trend within corporate circles to leave corporate positions in favor of alternate career paths.

According to Catalyst President Sheila Wellington: “As women walk out the door after years of training, what really walks out is the potential that those women would have brought to Corporate America.”

Co-sponsored by the National Foundation for Women Business Owners (NAWBO), the Committee of 200, and Salomon Smith Barney, the Catalyst research revealed that:

  • One third of the women surveyed felt they weren’t taken seriously by their employer or supervisor.
  • 58% reported that nothing would attract them enough to return to the corporate world.
  • 24% said that they could be lured back by more money
  • 11% said they could be lured back by greater flexibility

The sad reality is that Corporate America isn’t doing enough to prevent women executives from walking out the door. Companies need to focus on providing flexibility, opportunities for personal growth and continuing challenges if they are to retain women they view as high-potential or who are already significant contributors. In addition, companies need to identify potential women managers early in their careers, and recruit entrepreneurs to senior level positions and corporate boards.

Expanding leadership opportunities for women requires a shift in corporate cultures as well as some “give” by women themselves if true change is to take place. Corporate cultures need to support initiatives that give women high-visibility assignments, hold managers accountable for women’s advancements, and make gender diversity a mandatory part of succession planning.

Women executives can beef up their leadership development by taking on high-profile assignments that carry an element of risk, and should consider investing in coaching services in order to refine their leadership skills – something that will help them excel whether they choose to remain in a corporate setting or venture out on their own.


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Reflections From a Member of the “Sandwich” Generation: Caught Between Two Slices of Bread

June 7, 2010

No matter how old you are, you’re never prepared for a parent’s death. You can understand it on an intellectual level, but at the heart level it hits you like a brick. It leaves you shell shocked and sobbing in the middle of an art gallery as I was following my [...]

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Not “Men in Skirts”: The Feminine Face of the High-Level Executive

April 30, 2010

In her book “Off-Ramps and On-Ramps, Sylvia Ann Hewitt wrote that current research has documented what many of us have known for a long time: women are not “men in skirts.” As a general rule, women have different values and motivations in their professional world than male colleagues.

Women typically place value on:

Flexibility [...]

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Failure to Launch – Why Successful Women Sometimes Procrastinate

April 12, 2010

I’m not sure how smart it is as a business owner to admit I’ve spent the past several weeks in a funk, unable to get myself out of the muck and mire I’ve felt stuck in, but I’m all about transparency and that means putting it out there – even the less than flattering stuff.
The [...]

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365 Ways, 365 Days to Inspire

March 9, 2010

I’d just come off what felt like a particularly unproductive Monday when I opened an email from Toni Reece, President of The PEOPLE Academy, Inc., and the brainchild behind The Get Inspired! Project. Toni, a personal and business development coach, wanted to let me know that the recent interview she conducted with me was up [...]

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Now You See Me, Now You Don’t

February 15, 2010

In the past five months that I’ve spent interviewing women for my forthcoming book on navigating midlife, something rather interesting has come up. In almost equal numbers, midlife women are lining up for or against feeling “invisible” as a result of being 40 and older.
I wasn’t really expecting any one answer when I asked the [...]

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Feeling Like A Fraud: Living With Imposter Syndrome

February 10, 2010

A former colleague of mine was recently diagnosed with cancer. 55 years young and the president of a marketing company, to the outside world she is the epitome of health and success. When she was first diagnosed she chose not to disclose her medical condition to her staff and peers out of fear they would [...]

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7 Days to Know if You’re at Your Turning Point – Day 7: Mindy’s Story

January 15, 2010

You know that old saying: life is what happens when you’re busy making other plans? That’s what happened to me this past week when I should have been getting Day 7 of my 7 part series posted here. I can blame it on “stuff” getting in the way – like my planning my teleclass, or [...]

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7 Days to Know if You’re at Your Turning Point – Day 6: Marilyn’s Story

January 10, 2010

For the next 7 days I’ll be sharing one story a day about a woman who reached her turning point. I don’t believe there is a single “way” to transformation. There is only our own unique way, and only we can do the work necessary to achieve our own sacred success…
We all have them: Those [...]

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